20) Selena Gomez: Rare Beauty
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Only Murders in the Building actor, Selena Gomez's Rare Beauty supports self-love, offering high-quality products for the skin. Famed for their lightweight foundations and blushes, Rare Beauty focuses on uplifting one's natural features, and not covering flaws. The beauty brand's other popular product is Perfect Strokes Matte Liquid Liner, a waterproof liquid eyeliner, that gives a matte finish as the name suggests. What best depicts Selena's commitment to inclusion is its various shades and user-friendly ergonomic design. Beyond beauty, Rare Beauty donates a small portion of its profits to mental health initiatives, solidifying its impact as a purpose-driven brand.
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