18) Rihanna: Fenty Beauty
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Pop star Rihanna's Fenty Beauty changed the beauty game with its broad shades of foundation, which set new standards for inclusivity, since then, the brand also introduced bright eyeshadows, bold lip colors, and viral highlighters like Killawatt Freestyle Highlighter. Skin complements the makeup line that multitasks in skincare, for example, the Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry, a hybrid product that blends toner with serum. Rihanna's innovative launches, such as a refillable lipstick collection, keep Fenty Beauty at the forefront of its trends.
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Edited by Amey Mirashi
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