20 celebs who have successful beauty brands

17) Ariana Grande: r.e.m. Beauty

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Ariana Grande's r.e.m. Beauty combines retro style with innovation, featuring liquid eyeshadows, lipsticks, and highlighters. This brand specializes in space-inspired packaging while focusing on versatile, buildable makeup for any occasion. One of the r.e.m. Beauty's popular products include Midnight Shadows Lustrous Liquid Eyeshadow, which has a crease and water-resistant formula. The beauty brand also introduced a new line of skincare-infused primers, that provide hydration and long-lasting makeup wear. Ariana personally tests the products to ensure their authenticity in the campaigns she creates and contributes in every way to r.e.m. Beauty.

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