16) Kylie Jenner: Kylie Cosmetics
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Kylie Jenner transformed the beauty industry with Kylie Cosmetics, starting with her classic Lip Kits, which included liquid lipsticks with a matching lip liner. The company has evolved into a wide variety of makeup products, including eyeshadow palettes and blushes. Later the brand added skincare products to the selling list with Kylie Skin. Recently, Kylie Cosmetics launched a new matte liquid eyeshadow and reformulated its products to be vegan and cruelty-free. Jenner's smart use of social media marketing, and collaboration with members of her family (the Kardashian sisters), like her sister Kendall, keep the brand in the spotlight.
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Edited by Amey Mirashi
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