20 celebs who have successful beauty brands

11) Halsey: About-Face

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If I Can't Have Love, I Want Power and American Dad! star, Halsey's About-Face celebrates artistry and individuality with its bold, inclusive makeup line. The brand recently expanded into lip products from its known vivid eye paints to high-impact highlighters. The inspiration is Halsey's painting background, where the products should be layered and blended, just like art. Their About-Face Shadowsticks is one of the popular products on the purchase list. What makes the brand resonate with its audience is its approach to being genderless along with a diverse shade range. However, About-Face also gives preference to vegan and cruelty-free formulations.

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