9) Hayley Williams: Good Dye Young

Paramore's frontwoman, Hayley Williams launched Good Dye Young as a way to empower self-expression through bright hair colors. The company's semi-permanent dyes and temporary color gels come in bold shades like Ex-Girl (hot pink), and Kowabunga (lime green), which resonate with its youthful, artistic following. Good Dye Young recently expanded into hair care, launching a color-locking shampoo and conditioner that helps its consumers keep their colors bright. Hayley had incorporated into the brand's voice a punk-rock ethic of creative and individual exuberance.
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Edited by Amey Mirashi