As celebrities continue to take their places in the beauty industry by creating their brands and reflecting their personalities, here are 20 celebrities who have successfully translated their influence into a business. These beauty brands are about sustainability and quality so that the products resonate with the fans and consumers. Whether it is Haus Labs by Lady Gaga or Halsey's About-Face, these celebrity-led beauty ventures have been reshaping the industry with the suggestion that star power could go beyond the television, social media, and silver screens to the world of skincare and cosmetics forever.
1) Beyoncé: Cécred
Beyoncé an American singer and songwriter known for popular hits like Lemonade (2013), and Rennaisance (2022), owns a hair care brand, Cécred. It is Beyoncé's beauty brand that personifies her commitment to giving a personal touch with scientific methods to bring truthful products to haircare routine. Beyoncé's strong participation in the design process and her exposure to the products in public have enhanced the brand value. Some of their popular products include Moisturizing Deep Conditioner, an ultra-rich formula infused with a mixture of African oil and shea butter catering to provide deep hydration and moisture to maintain the curls and waves of the hair.
2) Josie Maran: Josie Maran Cosmetics
Josie Maran's (The Aviator, and The Gravedancers star) Josie Maran Cosmetics revolutionized the beauty industry with her eponymous line that focuses on green and fair practices. Famous for its argan oil-based products, the brand now delves into makeup and skincare staples that provide hydration and glow. The passion for sustainability drives Josie to innovate in the field of packaging by using glass bottles and biodegradable materials. Recently, the firm also introduced a cruelty-free vegan lip treatment line. With an environmentally-friendly celebrity clientele and fan base, Josie Maran Cosmetics continues to raise the bar for green beauty.
3) Miranda Kerr: Kora Organics
Supermodel and How I Met Your Mother actress, Miranda Kerr has a certified organic and natural formulation in her beauty care brand, Kora Organics. In one of its popular products, Noni Glow Face Balm, the brand incorporates elements that include noni fruit extract, with coconut and rosehip oil to give the skin nourishment and radiance. Miranda's well-rooted passion for wellness shines not just on the products but even on the relationships she forges, from associating with environmental movements as well. Its global reach, along with luxe yet accessible products, makes it a favorite among clean beauty enthusiasts.
4) Cindy Crawford: Meaningful Beauty
Meaningful Beauty by model and actress Cindy Crawford, known for her work in films Unzipped, and Fair Game, is the game changer in anti-aging skincare. Created with Dr. Jean-Louis Sebagh, the core ingredient of the brand, melon extract, is very antioxidant-effective. Meaningful Beauty launched its hair care line, focused on restoring hair volume and growth. Consumer satisfaction is what Cindy Crawford's meaningful marketing campaigns have achieved so far. Meaningful Beauty represents a science-backed formula, appealing to women who want luxurious yet practical solutions for aging elegantly.
5) Issa Rae: Sienna Naturals
Issa Rae, known for her performance in Barbie, Little, and Insecure, founded Sienna Naturals along with Hannah Diop, redefining haircare for textured hair, with a clean and effective approach. Sienna Naturals offers sulfate-free shampoos and nutrient-rich treatments that cater to curls, coils, and waves, allowing them to shine and grow healthy. The brand recently introduced a scalp care line, targeting dryness and irritation through plant-based ingredients. Consumers can easily identify with the brand due to the personal experiences shared by Rae. In association with dermatologists and sustainability experts, Sienna Naturals is a business that raises the bar on inclusivity and innovation.
6) Michelle Pfeiffer: Henry Rose
The Wolf and Scarface actress, Michelle Pfeiffer established Henry Rose bringing unisex fragrances of the brand that are EWG-verified and have a chemical-free formulation. Among other products released recently are candles and body lotions to complement the most popular scents such as Windows Down and Last Light. Michelle's transparency in revealing all the ingredients makes Henry Rose a known clean beauty brand. The brand’s minimalist packaging reflects Pfeiffer’s sophisticated aesthetic, earning a loyal following among fragrance lovers seeking luxury without compromise.
7) Taraji P. Henson: TPH by Taraji
TPH by Taraji is an ambitious, innovative hair-care brand for all hair textures including curly hair. Launched by Oscar-nominated actress, Taraji P. Henson, known for her performances in The Karate Kid, The Good Doctor, and Mionions: Rise of Gru. The brand focuses on scalp health, with its products ranging from cleansing scrubs to nourishing scalp conditioners. It recently added the Heat Slayer collection, which quickly garnered popularity for styling without heat damage. Taraji often shares her personal haircare struggles and solutions, making the TPH relatable and impactful. The vibrant packaging and accessible pricing make it possible to bridge the gap between professional and at-home care.
8) Pharrell Williams: Humanrace
Pharrell Williams is one of the popular musicians in the entertainment industry known for producing and composing music for films like the Despicable Me franchise. With his brand, Humanrace, Williams applies his philosophy of wellness to the field of skin care by building a brand that simplifies self-care practices. Its first range launches with a three-step process Skincare Routine Kit, comprising a Rice Powder Cleanser, Lotus Enzyme Exfoliator, and Humidifying Cream all backed by dermatologists. The Oscar nominee also added body care products to his brand, which includes nutrient soaps, and body balms.
9) Hayley Williams: Good Dye Young
Paramore's frontwoman, Hayley Williams launched Good Dye Young as a way to empower self-expression through bright hair colors. The company's semi-permanent dyes and temporary color gels come in bold shades like Ex-Girl (hot pink), and Kowabunga (lime green), which resonate with its youthful, artistic following. Good Dye Young recently expanded into hair care, launching a color-locking shampoo and conditioner that helps its consumers keep their colors bright. Hayley had incorporated into the brand's voice a punk-rock ethic of creative and individual exuberance.
10) Millie Bobby Brown: Florence by Mills
Known for playing Eleven in one of Netflix's hit series, Stranger Things, Millie Bobby Brown launched Florence by Mills, a cruelty-free Gen-Z-focused brand. Their skincare and makeup products can appeal to young beauty lovers in terms of playful packaging and affordable price range. The brand managed to capture the hearts of youth enthusiasts with its latest launch of niacinamide-infused sunscreen and lip oils, which became popular because of their lightweight formulation. Thus, Brown's involvement in product development and her relatability on social media ensures authenticity with the brand.
11) Halsey: About-Face
If I Can't Have Love, I Want Power and American Dad! star, Halsey's About-Face celebrates artistry and individuality with its bold, inclusive makeup line. The brand recently expanded into lip products from its known vivid eye paints to high-impact highlighters. The inspiration is Halsey's painting background, where the products should be layered and blended, just like art. Their About-Face Shadowsticks is one of the popular products on the purchase list. What makes the brand resonate with its audience is its approach to being genderless along with a diverse shade range. However, About-Face also gives preference to vegan and cruelty-free formulations.
12) Kim Kardashian: SKKN by Kim
Kim Kardashian's SKKN by Kim is a high-end, nine-step skincare program designed for those who value their beauty and self-care. It is a rejuvenation and hydration line, infused with ingredients like glycolic acid and vitamin C. Newer additions to their range of products include a peptide eye cream and a body exfoliator for a full-body experience. SKKN's recyclable package aligns with Kim's sustainability concerns, and the neutral-colored package reflects her minimalist style. In direct engagement, and product development and through personal tutorials, Kim has ensured that SKKN finds its resonance with her global audience.
13) Lady Gaga: Haus Labs by Lady Gaga
The House of Gucci, and Joker: Folie à Deux star, Lady Gaga's Haus Labs by Lady Gaga transformed and relaunched in 2022 into a clean beauty brand with advanced formulations. The Triclone Skin Tech Medium Coverage Foundation with over 51 shades is a fast bestseller with great coverage and skin benefits. Some of the brand's latest launches include Power Sculpt Velvet Bronzer, and Le Monster Lip Crayon, which brings together bold artistry, and skincare benefits. Gaga's commitment to inclusivity and sustainability can be seen in the brand's eco-friendly packaging, and diversity in products. Haus Labs gives customers the freedom to experiment with their look while staying true to quality and safety.
14) Courteney Cox: Homecourt
Friends star, Courteney Cox's Homecourt repositions home care as beauty. Their products include sprays for surfaces, soap for dishes, and hand creams scented with Cece (a blend of cardamom and cedar) and Steeped Rose. The candle collections launched by the brand in 2024 enhanced a multisensory experience into one that seamlessly blends luxury and functionality. Homecourt offers clean formulas, and chic reusable packaging, for the increasingly conscious consumer about the environment. The authenticity of Homecourt can be guaranteed as sometimes Courteney shares behind-the-scenes shots of product development.
15) Scarlett Johansson: The Outset
Marvel Cinematic Universe's Black Widow star, Scarlett Johansson launched her skincare brand, The Outset, to cater to skin problems like acne, which the actress faced for a long time in her life. Johansson co-founded this beauty brand with entrepreneur, Kate Foster, and they offer fragrance-free products. Their popular products include a hydrating eye cream, a firming serum, and an antioxidant cleanser. Scarlett has been an advocate of clean beauty and transparency to fans who want approachable luxury.
16) Kylie Jenner: Kylie Cosmetics
Kylie Jenner transformed the beauty industry with Kylie Cosmetics, starting with her classic Lip Kits, which included liquid lipsticks with a matching lip liner. The company has evolved into a wide variety of makeup products, including eyeshadow palettes and blushes. Later the brand added skincare products to the selling list with Kylie Skin. Recently, Kylie Cosmetics launched a new matte liquid eyeshadow and reformulated its products to be vegan and cruelty-free. Jenner's smart use of social media marketing, and collaboration with members of her family (the Kardashian sisters), like her sister Kendall, keep the brand in the spotlight.
17) Ariana Grande: r.e.m. Beauty
Ariana Grande's r.e.m. Beauty combines retro style with innovation, featuring liquid eyeshadows, lipsticks, and highlighters. This brand specializes in space-inspired packaging while focusing on versatile, buildable makeup for any occasion. One of the r.e.m. Beauty's popular products include Midnight Shadows Lustrous Liquid Eyeshadow, which has a crease and water-resistant formula. The beauty brand also introduced a new line of skincare-infused primers, that provide hydration and long-lasting makeup wear. Ariana personally tests the products to ensure their authenticity in the campaigns she creates and contributes in every way to r.e.m. Beauty.
18) Rihanna: Fenty Beauty
Pop star Rihanna's Fenty Beauty changed the beauty game with its broad shades of foundation, which set new standards for inclusivity, since then, the brand also introduced bright eyeshadows, bold lip colors, and viral highlighters like Killawatt Freestyle Highlighter. Skin complements the makeup line that multitasks in skincare, for example, the Fat Water Niacinamide Pore-Refining Toner Serum with Barbados Cherry, a hybrid product that blends toner with serum. Rihanna's innovative launches, such as a refillable lipstick collection, keep Fenty Beauty at the forefront of its trends.
19) Naomi Watts: Stripes
Stripes was founded by Naomi Watts (known for her films like The Ring, and Diana) to fill a massive gap in the market concerning menopausal women's needs, particularly in skincare. The brand is designed for hormone-balancing serums, and hydrating creams with clinically proven ingredients, such as niacinamide and hyaluronic acid. It recently launched a body-care line, including a soothing body balm for sensitive, aging skin. One of Stripes's popular products, The Cool Factor face mist, caters to women dealing with Hot Flashes. The brand also shares candid conversations by Watts about menopause, and commitment to the cause of removing stigmas has transformed Stripes into a go-to resource for women looking for practical, sensitive solutions.
20) Selena Gomez: Rare Beauty
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Only Murders in the Building actor, Selena Gomez's Rare Beauty supports self-love, offering high-quality products for the skin. Famed for their lightweight foundations and blushes, Rare Beauty focuses on uplifting one's natural features, and not covering flaws. The beauty brand's other popular product is Perfect Strokes Matte Liquid Liner, a waterproof liquid eyeliner, that gives a matte finish as the name suggests. What best depicts Selena's commitment to inclusion is its various shades and user-friendly ergonomic design. Beyond beauty, Rare Beauty donates a small portion of its profits to mental health initiatives, solidifying its impact as a purpose-driven brand.
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