10) Gwyneth Paltrow
Gwyneth Paltrow's Goop has grown from a small newsletter into a global lifestyle brand with hundreds of millions of dollars in revenue. Starting in 2008, Goop today encompasses everything from wellness products and skincare to fashion and supplements. In 2023, Paltrow expanded the brand's focus on clean beauty with new skincare lines and wellness retreats. Controversy might have surrounded certain products, but Goop remains the market leader in the wellness space due to Paltrow's reputation for authenticity and quality, which has guided the continued expansion of this brand.
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Edited by Yesha Srivastava