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14. Snooki (Nicole Polizzi) (Jersey Shore)
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This ace party girl was made on Jersey Shore but is now smothered with business opportunities and influence. She has more than 15 million followers across platforms, posting about mom life, fitness, fashion, and humor in equal measure. Snooki owns her clothing line called The Snooki Shop and has an ongoing relationship with brands. Her down-to-earth and pseudo-comedian behavior on social media indeed makes her one of the most relatable stars-turned-influencers. The active fan playbook serves her well to become even more popular, as she graciously acknowledges her past while today being a prominent online figure.
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Edited by Priscillah Mueni
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