11) Kendall Jenner vs. Gregory Messer
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The Fyre Festival, aimed at providing a luxury music experience, ended very badly, leaving attendees stranded and frustrated. The organizers of the event very soon faced a $100 million class-action lawsuit, not to mention celebrities who had come forward to promote the festival receiving legal scrutiny. People such as Bella Hadid and Kendall Jenner were paid and asked to hype the festival, which led to misleading followers and a lawsuit was filed against them. Although the case is still on, Kendall Jenner settled in May 2020, by paying $90,000 of the $275,000 that she was initially paid to promote the festival. This case might be one with a long-lasting impact on the legal handling of celebrity endorsements.
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