10) Goop vs. California
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In 2018, Gwyneth Paltrow's Goop became embroiled in a lawsuit by the California Food, Drug, and Medical Device Task Force over alleged unsubstantiated health claims. Goop sold a vaginal jade egg, which claimed to strengthen bladder control as well as prevent uterine prolapse. There was not enough credible scientific evidence from authorities to support these statements, leading to a lawsuit and a decision in favor of the task force, which admonished false advertising of health products. Goop settled the case after agreeing to refund customers who had bought the jade egg in the period January to August 2017 with a payout of $145,000.
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Edited by Apoorva Jujjavarapu
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