Whats to come in 2025 on The Bold and the Beautiful

The Bold and the Beautiful has already had some big moments to kick off the 2025 season. Now, executive producer and head writer Bradley Bell previews a glimpse at what is still to come.

The Bold and the Beautiful 2025

Soaps have always been a massive part of the life of the Bell family. His parents, the late William J. Bell and Lee Phillip Bell co-created The Young and the Restless and The Bold and the Beautiful.

Bell told TV Insider, “We never sat at the dining room table; there were always trays in front of the TV, where we would watch the VHS tapes that were mailed special delivery to Chicago [...] until the age of 9 when Young and Restless was created, and then we were watching all of those together.”

Bell talked about what's still to come in 2025 for The Bold and the Beautiful. “We have the Nozawa family with great actors and a story that’s unraveling through Finn [Tanner Novlan]. I’m excited that not only will Luna Nozawa [Lisa Yamada] find her father at long last, but she’s going to find her grandmother too, Sheila Carter [Kimberlin Brown],” Bell shared. This is something that fans and viewers have speculated on for some time now, and there will be some expected “I told you so” moments in lounges across the world.

Bell added, “So that’s going to give us a whole new avenue to play with Lisa and Kimberlin.” The hostile takeover at Forester Creations will continue to progress. “We have the business story with Ridge and Eric, determined to come back to the place that Eric founded, and how will that roll out with Carter [Lawrence Saint-Victor] and Hope and Brooke, who has been put in a very difficult position. We have Rebecca Budig [Taylor Hayes] on board, and she is a dream. The character of Taylor is going to see some new challenges. We have a great story for Liam [Spencer, Scott Clifton] coming up as well, which I am very excited about.”

Bell feels positive about the genre despite some wondering if interest is waning. “I think that soaps are good drivers [of viewership] because our fans are so loyal. I think Days airing directly on Peacock is great evidence that we do have value on the streaming platforms and with the beginning of Beyond the Gates, it shows a resurgence and interest in soap operas and a healthier environment for these daily shows,” Bell explained.

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So 2025 promises a lot for fans, exciting moments, and the 38th anniversary of the show in March. What do you want to see in 2025 on The Bold and the Beautiful? Share your comments below.

Watch full episodes of The Bold and the Beautiful weekdays on CBS or stream on Paramount Plus.

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