38th Anniversary Celebrations Begin for The Bold and the Beautiful

The Bold and the Beautiful will celebrate its 38th anniversary on March 23, 2025, and to commemorate, the show recently released a new cast photo — and is celebrating at a dinner tonight.

Happy Anniversary to The Bold and the Beautiful

On B&B's first episode, which aired on March 23, 1987, two actors appeared who are still on the show today: John McCook, who plays Eric Forrester, and Katherine Kelly Lang, B&B’s Brooke Logan.

While other characters are also still currently on the show, the actors have changed. Ridge Forrester, for example, remains a prominent B&B fixture; the role was originated by Ronn Moss, but has been played by Thorsten Kaye since 2013.

Set in Los Angeles’ world of fashion, the show centers around the lives of the Forrester and Logan families. Currently in its 38th season, The Bold and the Beautiful is the sister show to CBS’s other staple soap, The Young and the Restless. Both shows were created by William J. Bell and Lee Phillip Bell; their son Bradley Bell is now B&B's executive producer and head writer.

Bradley Bell's sister, Lauralee Bell, famously stars on The Young and the Restless. As many other actors of the Bell shows have done in the past, Bell has a crossover coming soon, where her Y&R character, Christine Williams, will visit the Forresters in Los Angeles. It's not the first time she visited her brother's show, and there have been many crossover episodes over the years, with characters going back and forth (and sometimes staying!) between Genoa City and Los Angeles.

Back to the future of The Bold and the Beautiful

The hit soap has maintained its status as one of the top sudsers on TV and has international audiences as it airs in several languages and countries around the world. The Bold and the Beautiful has posted links on their YouTube channel for previous seasons, going right back to the beginning for nostalgic fans or newer viewers who would like to catch up on the full history of the show. In the first episode, Eric was insulted when Ridge told him that his new fashion line at Forrester Creations lacked sex appeal; Bill Spencer Sr. wanted Ridge to break up with Caroline, but he proposed to her instead; and Brooke was attacked by two men on campus.

Watch The Bold and the Beautiful weekdays on CBS or stream on Paramount Plus — you can start from the beginning and watch the first episode here: