2025 Preview: What happens next on The Bold and the Beautiful

On The Bold and the Beautiful, storylines took a swift turn as the new year kicked off. As many fans are wondering where things are headed for 2025, executive producer and head writer Bradley Bell shared his vision for the year and divulged what viewers can expect to see next.

The Bold and the Beautiful in 2025

Bradley Bell shared his feelings about what he has in store for The Bold and the Beautiful in the new year with TV Insider. “We have an incredible cast. Every scene you cut to, there’s someone who’s delivering a great performance. So, I’m very excited about stories and cast for 2025. Everyone’s really popping, and I think it’ll be one of our best years if not our best year ever,” Bell enthused.

Forrester Creations

One of the biggest questions fans have has been about the takeover of Forrester Creations and how long that story could take to play out. Bell’s answer might be a surprise.

Bell shared that he loves telling storylines that involve business. “We don’t do them that often, but I really think that’s something we do well and the finale of ‘Who’s in charge of Forrester Creations, Team Logan with Brooke [Katherine Kelly Lang], Carter [Lawrence Saint-Victor] and Hope [Annika Noelle], or Team Forrester, with Ridge [Thorsten Kaye], Eric [John McCook] and Steffy [Jacqueline MacInnes Wood] taking over again,’ will be resolved in the first part of 2025. It will be a battle royale going on there.”

Daphne Rose joins Forrester

“Daphne is the next component to Carter’s plan, a desire to create a Forrester fragrance, something like a Chanel No 5, which really dwarfed the fashion line in terms of profitability. The Forresters haven’t focused on that. Daphne is known as the finest ‘nose’ in Paris — she is top of the heap when it comes to creating fragrance — so she is going to be the person who’s behind the Forrester fragrance. The audience will learn is that there’s a person behind her and that person is Steffy. She’s a plant by Steffy to really undermine Carter and to dismantle this current situation where he, Hope and Brooke are in charge. So, there will be a secret and a twist in the story, and she’s going to use very interesting techniques. Although she appears loyal to Carter, her ultimate goal is to get the company back in the family,” Bill shared.

Brooke — Ridge — Taylor

Bell joked that the” triangle is only 35 years young, so there’s plenty of room for more chapters.” Brooke accepting the CEO position at Forrester is the real sticking point for Ridge as his relationship with Brooke is explored further.

Steffy & Finn

“Steffy and Finn are going to have a new challenge, and their relationship is going to be put to the test. They’ve already dealt with a few tests, but they’re as strong as a couple can be and we’ll see if they can weather the next storm,” Bell shared.

Will — Electra — Remy

Bell said, “Laneya [Grace] has been just wonderful, and she made Electra all her own. Remy came in as an obsessed and jealous friend from the past who feels wronged that his best friend just took off and has this wonderful new life in California and left him behind. So, there will be some real sparks flying between Will and Remy over Electra and it will be a far-reaching story that includes Ivy [Ashleigh Brewer] and all the Logan ladies. Katie [Heather Tom] becomes very involved and it’s going to bring some drama to this young group. It’s a good one.”

Bill & Luna

Fans were shocked when Bill had Luna released into his custody after getting a few letters pleading for his help. Bell says Bill’s willingness to help Luna is sincere. “Now we don’t know whether he’s being played or not — no one really plays Bill Spencer — but he’s going to have a little affinity for her and her story and what she’s had to endure. Luna’s reemergence on the canvas is really going to bring in the Nozawa family. Poppy [Nozawa, Romy Park] will be very involved, as will Li [Naomi Matsuda]. We will be seeing Ted King [Jack Finnegan] again. I’m looking forward to telling another chapter of the story with this family. They’re really a great addition to the show and there’s so much more to tell with them,” Bell anticipated.

Liam Spencer

The leading man has been conspicuously missing throughout the Forrester takeover, the revelation that Carter and Hope are together, and the return of former flame Ivy. “I’m at a point where I’m trying to come up with his next chapter. Scott [Clifton, Liam], we know, is a brilliant actor and in 2025, he’s going to have a front-burner story but one that’s completely different for him,” Bell said.

Deacon & Sheila

“They have the best pizza in Los Angeles, and there’s a new story for Sheila [Kimberlin Brown] and Deacon [Sean Kanan] coming up that we’re writing right now. It’s going to be something completely different for them,” teased Bell.

Bell promised there would be plenty of reasons to watch The Bold and the Beautiful in 2025. “We are excited. This many years into it, we are as pumped up as we’ve ever been. It’s just a wonderful team here and I see us as a little half-hour engine that could. We’re still here and we’re still plugging along and we’re really going to be delivering our best drama,” Bell concluded.

Watch full episodes of The Bold and the Beautiful weekdays on CBS or stream on Paramount Plus.