The four remaining televised soaps have all experienced ratings growth, according to numbers for the quarter that just ended June 30. It's the first time in six years that fans won't be discussing the cancellation of a daytime drama series.
Don't call it a comeback, but reports of the demise of the soap opera appear to have been exaggerated. The most recently quarterly ratings report shows growth for each of the four remaining soaps.
CBS's The Young and the Restless continued as the top-rated soap, a streak it began more than two decades ago. The show's average daily audience was 4.771 million viewers, up 5% from 2012. The Bold and the Beautiful was second with 3.535 million, up 13% from last year. General Hospital was next with 2.843 million, up 11% from 2012, and Days of our Lives finished in fourth with 2.672 million viewers, up 4%.
In analyzing the ratings numbers, Variety
suggests that "[t]he simple fact that there are fewer dramas fighting for the afternoon audience, and not many half-hours where the current shows overlap, is likely a contributing factor."
In related ratings news, this past quarter was the first time in recent memory that all televised soaps showed an increase in ratings. The Bold and the Beautiful has now seen four consecutive quarters of year-over-year ratings growth.