Always an innovator in the world of daytime drama genre, Procter & Gamble Productions, the producers of As the World Turns and Guiding Light, have created an online contest in which fans of the two CBS soaps can win cash and prizes by doing something they typically already do everyday: watch television.
In the Daytime Dollars watch-and-win contest, which began earlier this month, fans will receive a multi-digit code in their email box every day. Then during the hour-long broadcasts of both Guiding Light and As the World Turns, a multi-digit code will appear at some point during the show's commercial breaks. If that code matches the code received by a fan earlier in the day, that fan can then log into their account on the DaytimeDollars.com web site and claim the daily $500 prize.
In addition to the daily $500 prizes, on special designated days the program also may award cash prizes in excess of $2,500, trips to the April 28th Daytime Emmy Awards show in Los Angeles, an As The World Turns 50th anniversary prize package, and As The World Turns 50th anniversary trips to New York City.
"We love creating stories of drama, suspense, romance and hope for the characters who inhabit our shows. We're excited that those same characters will now communicate directly with millions of daytime drama fans through DaytimeDollars.com," says Brian T. Cahill, Vice President, Director of Operations and Strategic Initiatives for TeleVest Daytime Programs Inc., which produces PGP's daytime dramas. "We value the daily commitment our views make to Guiding Light and As The World Turns, and we see DaytimeDollars.com as an innovative and exciting way to reward those viewers for their loyalty and to invite them to become part of the experience of the shows."
The Daytime Dollars watch-and-win contest is in many ways similar to "Daily Rewards" program launched by NBC's Days of our Lives last year. In that promotion, fans log into a special web site and answer a daily trivia question to earn points. Those points are then redeemable for show merchandise and other prizes.
The Daytime Dollars contest is currently free to enter and is open to any U.S. resident, age 18 or older. Complete rules are available on the Daytime Dollars web site.