In another sign that soap operas are still struggling to find an audience, Mary Alice Dwyer-Dobbin will step down at the executive in charge of production for Procter & Gamble Productions. PGP is responsible for producing As the World Turns
and Guiding Light
and in years past Another World
, The Edge of Night, Search for Tomorrow, Somerset and Texas.
"I am proud of all that I have accomplished with these shows and I have thoroughly enjoyed being a part of television history - running two of the longest-running programs in broadcast history," Dwyer-Dobbin said in the announcement. "GL and ATWT have the strongest and most creative producers and head writers in the business at the helm, and I feel wonderful about assembling such a powerful team at each studio. I wish them continued success and hope that the genre at large continues to strive."
Dwyer-Dobbin, who is affectionately known as MADD on Internet message boards, will step down when her contract expires at the end of September. The position that Dwyer-Dobbin has held for the past nine years will then be eliminated.
"I am looking forward to some time off to relax with my husband, and I will eventually explore other opportunities down the road," Dwyer-Dobbin said of her upcoming post-soap life.
With Dwyer-Dobbin's position eliminated, "all creative decisions for As the World Turns and Guiding Light will be handled by our very talented executive producers, Chris Goutman and Ellen Wheeler," a show spokesperson explained.