THE Daytime Emmy telecast has found an unlikely home this year: the news-oriented HLN network. The announcement comes after weeks of speculation about whether or not fans would get to see their soaps celebrated.
The Daytime Emmys have found a home on television: the awards ceremony will air live on the HLN network on June 23 at 8pm ET/5pm PT.
"The National Academy of Television Arts and Sciences (NATAS), is very excited to announce that the 2012 Daytime Entertainment Emmy Awards will be broadcast live on HLN on Saturday, June 23, from the Beverly Hilton Hotel, in Beverly Hills, California," said Malachy Wienges, Chairman of NATAS. "Working with the show's producer, Gabriel Gornell of LocoDistro, we are preparing a new, fresh, creative show that will honor all the genres that make Daytime Television part of our daily lives. These shows include Daytime Dramas, Children’s and Animation Programming, Game Shows, Courtroom, Talk, Culinary, and the Morning Shows."
"HLN is thrilled to work with NATAS to celebrate some of television’s best programs and performances," said Scot Safon, Executive Vice President & General Manger, HLN. "Every day, we focus on the news and information people talk about, and that has included extensive coverage of the Daytime Emmys in the past. This year, we’re very excited to also be carrying the event itself."
This will mark the first time that the Daytime Emmys ceremony will be broadcast on cable. It also marks the first time that the show will air live in all time zones.
In years past, the Daytime Emmys telecast had rotated between the three major networks -- ABC, CBS, and NBC. As the networks whittled down the number of soaps in the lineups, and as the revenue generated from the broadcast dwindled, the networks dropped out of airing the ceremony. NBC last aired the Daytime Emmys in 2004. ABC's last go-round was 2008. CBS aired the ceremony in each of the past two years from Las Vegas, but the rising costs of the telecast resulted in an inordinately large number of advertorials and product placements finding their way into the telecast.
The ad-heavy telecast resulted in a lot of backlash from fans and from members of the industry.
"After the last show, the daytime community approached NATAS and said that if we have to do the show in 2012 the exact same as in 2010 and 2011, we would rather have an untelevised event and just have a sit-down dinner and honor ourselves in Beverly Hills," Wienges told trade publication, Variety
Organizers promise "thoughtful and celebratory tributes to beloved shows that recently have finished their run, including All My Children and One Life to Live." There are also plans for a look back at the daytime TV landscape through the years juxtaposed with today’s innovative programming lineup and platforms, as well as surprise guests and unusual presenter pairings.
HLN notes that "fan input will be an integral part of the presentation," but complete details will not be made available on that for a few more weeks.
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