The 38th Annual Creative Arts and Entertainment Daytime Emmy Awards were presented on Friday, June 17, at a gala held at the Westin Bonaventure Hotel in Los Angeles. The event was hosted by cop-turned-talk show host Steve Wilkos.
The Creative Arts portion of the Daytime Emmys honors excellence in mostly non-acting categories -- the behind-the-scenes technology that makes it possible for there to be episodes of the soaps: Outstanding Technical Direction, Outstanding Achievement in Make-up, Outstanding Achievement in Costume Design, and more. Awards are also handed out to non-soap programming, including categories likes Outstanding Writing in a Children's Series
General Hospital led the pack of winners with 6 total wins in the 12 traditionally soap-only categories.
"The Daytime Entertainment Creative Arts Emmy Awards is one of the cornerstones of our business," said Brent Stanton, Executive Director, Daytime Emmy Awards, NATAS. "The Daytime community is well and prospering as witnessed by this overwhelming turnout honoring the best in Daytime television in more than fifty categories. I continue to be inspired by the quality of work these individuals and organizations provide the Daytime viewer each and every day.”
The Daytime Emmy Awards are presented to daytime television programs that are broadcast nationally between the hours of 2 a.m. and 6 p.m. The eligibility period for this year's Daytime Entertainment Emmy Awards was January 1, 2010 to December 31, 2010.
This year, six of the eligible soaps were nominated for Emmys in the various technical categories. As the World Turns did not make the final cut in any of the categories. The show was technically eligible to compete, but since production of the soap wrapped well in advance of the nominations process, there was no production office available to help facilitate the process.
Four of the six soaps nominated received Emmy wins. In addition to GH's six wins, The Young and the Restless placed second with four wins, while All My Children and The Bold and the Beautiful each scored one win.
One Life to Live received nine nominations, and Days of our Lives received two nominations.
General Hospital: 6 wins, 12 technical nominations
The Young and the Restless: 4 wins, 11 technical nominations
The Bold and the Beautiful: 1 win,8 technical nominations
All My Children: 1 win, 7 technical nominations
One Life to Live: 9 technical nominations
Days of our Lives: 2 technical nominations
ABC: 8 wins, 28 nominations
CBS: 5 wins, 19 nominations
NBC: 2 nominations