It doesn't seem like the sand in Days of our Lives' iconic hourglass will stop falling any time soon, as NBC executives seem hopeful that a contract renewal is in the soap's future.
NBC entertainment chairman Robert Greenblatt spoke with TV Line about the drama's fate, revealing that he's happy with where DAYS is sitting. “We have a negotiating period that starts in February,” he says. “Stay tuned.”
The network's entertainment president, Jennifer Salke, is also “optimistic” about a renewal, which would take the show past its current deal, which ends in September. “We've been really happy with the show,” she says. “I've been over there seeing Ken [Corday, executive producer] and the team and the new writers. They're an incredible group and we love the show. They got a [ratings] bump in the fall for their 50th anniversary. There's a creative resurgence and exciting storytelling going on right now.”
Salke adds that they still need to negotiate with Sony Pictures Television, but NBC “would like the show back.”
For more about DAYS' possible renew, check out the original TV Line story here.
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