DAYS hits 33-month high in the ratings
Posted Thursday, November 21, 2013 6:05:29 PM
Days of our Lives delivered its largest audience since 2011 in the latest ratings. The NBC soap is also up in key demographics figures.
Days of our Lives has seen a steady uptick in its ratings in recent weeks, and the week of November 11 gave the NBC soap its best numbers in nearly three years.
According to Nielsen, 2.845 million viewers tuned in during the second week of November. That's up 18% over the same time period last year -- and the highest weekly total since the week of January 31, 2011.
The high tally came just a few days after DAYS celebrated its 48th anniversary with blockbuster story. On the show, a video of Kristen's scheme of getting Father Eric into bed was show to an entire congregation. The week culminated with the exit of DAYS favorite Eileen Davidson (Kristen DiMera).
In the all-important Women 18-49 demographic, DAYS is up 19% compared to last year.
For the season to date, Days of our Lives is up 7% in total viewers.
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