As The World Turns is headed back to school - literally. Turns is headed back to school - literally.
The show will conduct an 11-day bus tour beginning on September 16th. The tour will take the show's front-burner younger performers - Jessica Dunphy (Alison Stewart McDermott
), Agim Kaba (Aaron Snyder
) and Peyton List (Lucy Montgomery
) -- to 10 college campuses across the country, beginning at Webster University in St. Louis, Missouri and ending at Tulane University in New Orleans, Louisiana on September 27th.
At each stop, the show will select about a dozen college students to appear in scenes with List, Kaba and Dunphy. The show hints that other characters could also pop up along the way.
College students are a key core to the soap opera viewing audience. In addition to being part of the key 18-49 demographic, many soaps hope to snag new college age viewers who will tune into a program simply because their friends do.
The location shoot will make its way to the airwaves in October.